Villajoyosa

Villajoyosa (in Valencian La Vila Joiosa, which literally translates to "the joyful town") is one of the most authentic and characterful coastal towns along the Costa Blanca. Located in the province of Alicante, this city provides a perfect, peaceful contrast to the neighboring, bustling hub of Benidorm.

Location and Accessibility Villajoyosa is situated in the Marina Baixa region, approximately 32 kilometers north of the city of Alicante and just 10 kilometers south of Benidorm.

• Airport: The international airport of Alicante-Elche (ALC) is located merely 40 to 45 minutes away by car (approx. 50 km) via the AP-7 highway or the N-332 national road.
• Public Transport: The town enjoys excellent connections via the TRAM Alicante (Line 1). This narrow-gauge railway line takes you directly from the heart of Alicante to Villajoyosa and continues further toward Benidorm and Dénia.

History and Origins The history of Villajoyosa dates back to the Bronze Age. During Roman times, the city was known as Allon and served as an important port and trading town within the Roman Empire. Modern-day Villajoyosa was founded in 1300 by Bernat de Sarrià, an admiral of King James II of Aragon, as a Christian fortress designed to defend the coastline against attacks by Barbary pirates. In the 16th century, the impressive city walls were constructed, parts of which still stand proudly today. The iconic, brightly colored houses in the historic town center owe their origin to the local fishermen. They painted their facades in vibrant, eye-catching colors so that they could easily recognize their own homes from their fishing boats out at sea.

Population, Demographics, and Expats Villajoyosa has a population of approximately 35,000 to 36,000 residents.

• Residents & Atmosphere: The local population is predominantly Spanish/Valencian, giving the town a deeply authentic character compared to purely tourist-driven resorts.
• Expats: Around 15% to 20% of the registered population consists of foreign nationals. Among the expat community, you will mainly find Belgians, Dutch, British, and Scandinavians who are drawn by the tranquility and the mild microclimate.
• Tourists: Tourism here is more laid-back and friendly. Visitors are primarily families, epicureans, culture enthusiasts, and peace-seekers. There is virtually no noisy party tourism.

Sights and Chocolate Culture

• The Historic Center (Casco Antiguo): Famous for its hanging, colorful fishermen's houses above the Amadorio River and its narrow medieval streets. It has been officially declared a Historic-Artistic Ensemble.
• Iglesia-Fortaleza de l'Assumpció: An impressive 16th-century Gothic church that also functioned as an integral part of the town’s defensive walls.
• Chocolate Museums (Valor): Villajoyosa is the chocolate capital of Spain. The renowned chocolatier Valor has its factory and museum located here. Additionally, the traditional chocolate houses Pérez and Clavileño are also established in the town.
• Roman Ruins: Including the Torre de la Sant Josep, one of the best-preserved Roman funerary monuments in all of Spain.

Fishing and Harbors Fishing is embedded in the very DNA of Villajoyosa. The town features an active and highly important fishing harbor:

• Puerto de Villajoyosa: A combination of a functional fishing port and a marina. Every working day around 5:00 PM, the traditional fish auction (Lonja de Pescado) takes place here, where the daily catch is auctioned off.
• Marina (Club Náutico): Offers moorings for pleasure craft as well as various facilities for water sports.

Sports and Recreation

• On Land:
  • Hiking and Cycling: The hinterland offers scenic routes around the Amadorio Reservoir (Embalse del Amadorio) and the nearby Sierra Aitana mountains.
  • Rugby: Villajoyosa boasts a strong rugby tradition, represented by the well-known club CR La Vila.
• In and On the Sea:
  • Water Sports: Kayaking, stand-up paddleboarding (SUP), jet-skiing, and windsurfing.
  • Diving and Snorkeling: The rocky coves such as Cala Raco del Conill and Cala Fonda offer crystal-clear waters brimming with marine life.
  • Beaches: The wide sandy beach Playa del Centro (awarded the Blue Flag) alongside quieter stretches like Playa Paraíso and Playa Torres.

Nearby Golf Courses Although Villajoyosa itself does not feature an 18-hole golf course, several top-tier courses are located just a 10- to 15-minute drive away:

• Puig Campana Golf (Finestrat): A 9/18-hole course offering stunning views of both the mountains and the sea.
• Villaitana Golf (Benidorm): Two 18-hole courses designed by Nicklaus Design (Levante and Poniente).
• Las Reales Golf Club (Benidorm): A shorter, highly tactical course.

Markets and Shopping

• Weekly Market: Every Thursday morning, a large open-air street market (Mercadillo) takes place near the grounds of the Mercado Abastos, offering clothing, leather goods, fresh fruit, and vegetables.
• Mercado Central (Indoor Market): Open daily (except Sundays) for fresh fish, meats, local cheeses, and produce.
• Shopping Centers: For a broader shopping experience, the large La Marina Shopping Centre in Finestrat is less than 10 minutes away by car, featuring major brands (Zara, Mango, H&M), a cinema, and restaurants.

Culinary Scene: Top Nearby Restaurants Villajoyosa is famous for its Suquet de Peix (traditional fish stew) and fresh seafood delicacies.

• Emperador (Villajoyosa): Located inside the iconic Hotel Montíboli, offering award-winning gastronomy and breathtaking panoramic sea views.
• Hogar del Pescador (Villajoyosa): The ultimate spot in the harbor for fantastic fresh fish, rice dishes, and authentic paella.
• Taverna Els Tres Sorts (Villajoyosa): Authentic Spanish tapas and delicious local specialties.
• Tres14byPablo (La Nucía / Benidorm): Located a short drive away for a modern and refined gastronomic experience.

Healthcare and Hospitals Medical infrastructure in the immediate vicinity is top-notch:

• Hospital Comarcal de la Marina Baixa: The main public general hospital is situated directly on the outskirts of Villajoyosa.
• Hospital HCB Benidorm / Hospital Medimar: Excellent private medical centers located 10 to 15 minutes away, featuring multilingual staff (including Dutch- and English-speaking doctors).

Conclusion: Recommended for Vacation or for Permanent Residence?

• As a Vacation Destination: Absolutely. Villajoyosa is ideal for anyone searching for sun, sea, beach, and outstanding gastronomy without the overwhelming high-rises and crowds of traditional mass-tourism resorts.
• To Live Permanently: Highly recommended. The town offers the very best of both worlds: the peace, authenticity, and charm of a traditional Spanish fishing village, combined with top-tier amenities (hospital, schools, tram connection, proximity to the airport, and major shopping centers). It is a perfect haven for young families, retirees, and expats wishing to experience true Spanish lifestyle.